Kidbea, a leading kids’ clothing brand, has announced a strategic partnership with 10 popular Indian TV actors as brand ambassadors for 2025. This collaboration is part of Kidbea’s ongoing mission to promote sustainable, chemical-free, and eco-friendly clothing for children while reaching millions of households across the country.
Through this partnership, Kidbea aims to achieve a revenue target of Rs 100 crore for the fiscal year 2026. The company also plans to expand into multi-brand outlets (MBOs) across major cities and launch exclusive brand outlets (EBOs) in metropolitan areas, offering customers the opportunity to experience Kidbea’s super-soft and sustainable products firsthand.
The celebrities onboarded for this collaboration include:
- Shrashti Maheshwari (CID, Adaalat, Thapki Pyar Ki)
- Leishangthem Tonthoingambi (Resurrection Amamba Sayon, Eewai)
- Ruchi Savarn (Kumkum Bhagya, Kundali Bhagya)
- Rajshri Rani Jain (Suhani Si Ek Ladki)
- Giriraj Kabra (Meri Aashiqui Tum Se Hi, Kundali Bhagya)
- Shwetha Bandekar (Chandralekha)
- Pooja Joshi Arora (Yeh Rishta Kya Kehlata Hai)
- Meenakshi Rathod (Naal, Aboli)
- Shalu Melvin (Chandanamazha, Swami Ayyappan)
- Madhumitha H (Jai Hanuman, Piriyadha Varam Vendum)
Kidbea, founded in 2021 by Swapnil Srivastav, Mohammad Hussain, and Aman Kumar Mahto, specializes in creating bamboo plant-based, skin-friendly, and comfortable children’s apparel.
“We are excited to welcome such influential and talented personalities to the Kidbea family. These actors embody diversity and connect with audiences across regions, making them ideal partners in our mission to reach every corner of India with sustainable, chemical-free kids’ fashion,” said the founders of Kidbea in a joint statement. “At Kidbea, our goal is to create a healthier planet for the next generation, and this partnership is a significant step toward realizing that vision.”
In January, Kidbea raised $1 million in a Pre-Series A funding round, led by Venture Catalysts, with participation from Agility Ventures, BestVantage Investments, and notable entrepreneurs such as Nitish Mittersain, Dr. Ritesh Malik, Sandeep and Upasana Agarwal, Dr. Shriram Nene, Ashok Bahadur, angel investors, and Japanese actor Hiro Mizushima.
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