Tiger Woods’ new apparel brand, Sun Day Red, which launched earlier this year, is facing legal challenges over its logo. The latest lawsuit comes from Puma, the German sportswear giant, which claims that Sun Day Red’s logo closely resembles its own, which Puma has been using since 1969.
Woods, during a promotional tour last spring, discussed the stripes in the Sun Day Red logo on the “Today Show,” explaining that the 15 stripes represent the 15 major championships he has won. He named the brand Sun Day Red to honor his tradition of wearing red during the final round of golf tournaments on Sundays.
The apparel line is a collaboration with TaylorMade, the golf brand working with Woods. However, TaylorMade faced a separate lawsuit in September from Tigeraire, a Baton Rouge-based company that produces cooling products. Tigeraire alleges that Sun Day Red unlawfully copied its branding design. TaylorMade argued that there was no risk of consumer confusion between the two brands.
Puma’s lawsuit, however, raises concerns about potential consumer confusion, citing the similarity between the two logos and the overlap in the goods and services provided by both companies. Puma’s complaint emphasizes that the similarity between the Sun Day Red logo and its Leaping Cat logo could mislead consumers.
Despite the legal battles, Woods has remained busy. In addition to his apparel line, he launched the new indoor TGL Golf league, which debuted on January 7. The 15-time major winner is also expected to participate in select PGA Tour events this year, including The Masters in April, where he will likely wear his Sun Day Red apparel while the legal disputes continue.
Related Topics
- Nio Becomes Official Mobility Partner for Berlin Fashion Week
- J.C. Penney Merges with Struggling Clothing Brands to Form Catalyst Brands
- Nicole Kidman and Salma Hayek’s Public Show of Friendship After Tense Paris Fashion Week Encounter
