Burberry is known for its efforts in sustainability, a far cry from the controversy it faced at the end of the last decade when it was revealed that the company burned unsold clothes and materials. At the time, the practice was common in the fashion industry, but Burberry has since positioned itself as a leader in sustainability.
This year, the brand introduced several eco-friendly initiatives, including a scarf made from lab-grown fibers produced by fermenting plant-based ingredients. In addition, Burberry has partnered with Johnston’s of Elgin for its Made in UK initiative and teamed up with Vestiaire Collective for resale projects, among other more subtle sustainability moves.
Now, Burberry has launched a new childrenswear collection called the Remake capsule. This collection, which features over 30 styles, is made primarily from surplus fabrics and yarns from previous collections. The line, aimed at the festive season, is designed to highlight the brand’s commitment to circular fashion.
Burberry has a long history in childrenswear, dating back to 1911 when it first used surplus fabrics to create clothing for children. The Remake capsule includes outerwear, jerseys, hoodies, sweatshirts, and knitted pieces, all designed with a focus on sustainability. Some items feature the new “multiple owners” label, encouraging customers to pass them down.
The collection also includes playful versions of Burberry’s classic motifs, such as the duck and the Thomas Bear teddy. The duck emblem, first seen on childrenswear in 1992, has become a staple in Daniel Lee’s designs and appears on various pieces, including socks and a knitted baby set. The Thomas Bear teddy also gets a modern twist in a patchwork design, emphasizing the collection’s circular fashion theme.
The Remake capsule is featured in Burberry’s ‘Wrapped In Burberry’ campaign, which showcases portraits and videos celebrating the season’s spirit.
Caroline Laurie, Burberry’s VP of Corporate Responsibility, commented, “Our rich history in craftsmanship spans many categories, including childrenswear, and we are delighted to bring this special capsule to life in time for the festive season. By focusing on circularity, we’ve turned surplus fabrics and yarns into a collection that adds a new chapter to our ongoing sustainability story.”
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