Detergent brand Good Mama recently rewarded customers with over N10 million worth of prizes at its ‘Naija Queen Open Market Fashion Show,’ held across various markets in Nigeria. The event, which ran from July 8 to 19, 2024, highlighted the brand’s dedication to cleanliness and style.
Event Locations and Highlights
The fashion show took place in several key markets, including Lagos State’s Igando, Oke-Arin, Sabo Ikorodu, Tradefair, Mushin, and Ikotun Markets; Kwara State’s Baboko Market; Oyo State’s Bodija and Agebeni Markets; and Ogun State’s Sagamu Market. The aim was to reach core customers in different regions, bringing excitement and engagement directly to them.
Commitment to Customers
Ramat Haruna, Good Mama’s Brand Manager, emphasized the company’s focus on appreciating and inspiring its primary customers, especially women. In a statement, Haruna praised these women as courageous individuals balancing aspirations with family responsibilities. She said, “We believe that strength comes from within every Nigerian woman. The Naija Queen Open Market Fashion Show allows us to celebrate these women, creating a fun and engaging atmosphere, introducing our enhanced product, and rewarding loyalty while recruiting new customers. We want to show that with Good Mama, you can have powerful cleaning at an affordable price, without compromising on quality or your dreams.”
Engaging Activities and Competitions
The fashion show, hosted by influencer Folagade Banks, featured various competitions. Contestants vied for titles such as best dressed, best head-tie style, and the coveted slay mama and slay queen titles. These competitions added a lively and competitive spirit to the event, attracting many participants and spectators.
Product Launch
A major highlight of the event was the introduction of Good Mama’s improved formula. The brand showcased its enhanced product, which boasts a long-lasting fragrance, gentle care for hands, active foaming power, and superior color protection. This new formula aims to provide powerful cleaning without compromising on affordability or quality, reinforcing Good Mama’s commitment to its customers’ needs and aspirations.
The ‘Naija Queen Open Market Fashion Show’ successfully combined entertainment, customer appreciation, and product promotion, strengthening the bond between Good Mama and its loyal customer base.
Related topics：
