New Balance and Fitness All Together recently teamed up to launch their innovative Run Your Way On Tour across New Zealand, spanning Christchurch, Hawke’s Bay, and Wellington. This initiative, an extension of New Balance’s ongoing brand campaign, aimed to foster a community-driven running experience.
The tour, which attracted over 250 participants, was designed to prepare runners of all levels for upcoming local marathons. Mango, in collaboration with local run clubs and coaches, played a pivotal role in promoting the tour. Activities included a 4km run, mobility stretch sessions, and personalized training sessions conducted by FAT’s expert coaches.
Adding star power to the events were New Balance-sponsored athletes such as Tiaan Whelpton and Adrian Blincoe, who provided valuable insights and tips on race day preparation. Each event concluded with giveaways of five pairs of New Balance 1080v13 shoes, complemented by refreshments and networking opportunities for attendees.
Jessica Wallace, National Marketing Manager of New Balance NZ, highlighted the tour’s expansion from their successful 2023 partnership with FAT in Auckland. She expressed enthusiasm about bringing the ‘run your way’ ethos to communities nationwide, emphasizing New Balance’s commitment to creating inclusive running experiences.
“At New Balance, we believe that every step counts, and our goal is to celebrate movement in a supportive community setting,” Wallace said. “We are grateful to Mango for seamlessly orchestrating this initiative, ensuring a memorable experience for all involved.”
The Run Your Way On Tour not only promotes active living but also underscores New Balance’s dedication to nurturing local running communities across New Zealand.
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