Game 7, a multi-platform sports and entertainment brand, has joined forces with Centric Brands to debut its inaugural apparel line, now available exclusively in the U.S. on Amazon. This exciting partnership brings together Game 7’s high-performance ethos with Centric Brands’ expertise in design, merchandising, sales, sourcing, and marketing to create a dynamic collection of tees, hoodies, and fleece bottoms.
The first drop of the collection also marks a significant milestone with a new licensing agreement with the NBA, paving the way for future expansions into additional professional and collegiate leagues. This collaboration is designed to offer versatile, high-quality activewear that appeals to a broad audience, including sports fans of all ages and genders.
Mat Vlasic, co-founder of Game 7, expressed excitement over the partnership, stating, “In launching Game 7, we set out to raise the bar on everything fans touch—from the content we produce to the apparel we create. Partnering with Jason and the team at Centric Brands has allowed us to bring that vision to life through a line that blends great design with uncompromising quality.”
The collection’s launch is a strategic move for Game 7 to expand its bold, sports-driven style to a wider audience, responding to the increasing demand for versatile and premium activewear. The partnership aims to provide high-performance apparel that resonates with both athletes and fans.
Jason Rabin, CEO of Centric Brands, highlighted the synergy between the two brands: “Game 7 is a brand that brings together the dynamic energy of big games coupled with the adoration fans have for their teams. By combining Centric’s innovative designs, operational strengths, and retail partnerships with Game 7’s unique perspective on sports culture, we’re positioned to offer an outstanding product line that will now reach an even broader audience with Amazon customers.”
Mark Messier, co-founder of Game 7, emphasized that the collection represents more than just fashion. “We’ve always believed that what you wear impacts how you feel, how you perform, and how you connect with the people who support you,” he said. “This collection is about more than style; it’s about mindset. Every piece is designed to reflect the intensity, purpose, and pride it takes to rise above your biggest challenges—and to create a connection between athlete and fan.”
The new Game 7 apparel line is set to make waves, offering both style and functionality for sports fans across the country.
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