Battersea Power Station is positioning itself as a leading destination for spring menswear, featuring over 30 brands catering to a wide variety of tastes and occasions. From smart tailoring to laid-back wardrobe staples, the location brings together a curated mix of labels such as Hackett, Reiss, The Kooples, ZARA, UNIQLO, Tommy Hilfiger, and GANT. The new season lineup highlights the latest fashion directions, appealing to both style-conscious trendsetters and those seeking classic staples.
Neutral tones continue to dominate spring wardrobes, reinforcing their status as timeless essentials. These understated shades are being reimagined in breezy materials like linen and brushed cotton, seen prominently at ZARA and Levi’s. Reiss and Calvin Klein are showcasing spring-ready suede pieces, while Lacoste embraces the soft elegance of off-white co-ords, offering versatile options for men who gravitate toward minimalism.
For those looking to break away from the calm of neutrals, vibrant colourways provide an energizing alternative. This season’s palette includes vivid pinks, bright oranges, serene blues, and subtle yellows. Brands such as Tommy Hilfiger, GANT, Ralph Lauren, and Abercrombie & Fitch are injecting personality into menswear with colorful pieces that range from eye-catching accents to bold, statement-making outfits.
Sport-inspired clothing remains a dominant force in menswear, as the athleisure trend continues to bridge the gap between comfort and performance. Lightweight jackets, joggers, and moisture-wicking layers are becoming everyday essentials for men leading active lifestyles. Stores like lululemon, The North Face, UNIQLO, and Superdry are embracing this demand, offering pieces suited for both weekend relaxation and travel-ready ensembles.
Denim is experiencing a notable resurgence this year, with styles ranging from relaxed, baggy fits to more tailored, straight and flared silhouettes. Retailers such as Levi’s, Abercrombie & Fitch, The Kooples, Superdry, and UNIQLO are presenting denim in fresh forms, while ZARA and Zadig&Voltaire are encouraging fashion-forward shoppers to revisit the double denim look, this time with a modern edge.
Tailoring has undergone a significant transformation this season, shifting toward more relaxed and breathable styles. Loose cuts in materials like linen and cotton are prevalent at ZARA, UNIQLO, Calvin Klein, and Ralph Lauren. Lululemon, traditionally recognized for women’s athleisure, surprises with its highly praised men’s trousers, which have quietly become a go-to for everyday wear. For those adhering to a more traditional aesthetic, brands such as Hackett, Theory, BOSS, and Reiss continue to deliver timeless suits and separates suited for professional and formal occasions.
This spring, Battersea Power Station proves to be more than just a shopping destination—it is a style hub that reflects the dynamic and evolving landscape of men’s fashion.
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