Victoria’s Secret is diving into summer early with the launch of its new “Summer Escape” campaign, featuring top models Imaan Hammam, Taylor Hill, Devyn Garcia, and Jill Kortleve. The campaign unveils the brand’s Summer 2025 beachwear and swimwear collection, channeling a nostalgic nod to its early 2000s archive.
Each model showcases the latest designs along the shoreline, wearing pieces that include ombré-patterned bikinis, sleek cutout one-pieces, and two-toned panels that blend vintage flair with modern silhouettes. The collection also features breezy vacation-ready additions like jewel-toned silk dresses and bohemian crochet separates, designed to capture the essence of carefree summer getaways.
Complementing the fashion are three limited-edition Bombshell fragrance mists, crafted to evoke the spirit of iconic destinations—Santorini, Amalfi, and St. Tropez. Infused with bright notes of pineapple, vanilla, and peony, the scents complete the dreamy, sun-soaked aesthetic of the campaign.
With this launch, Victoria’s Secret sets the tone for the upcoming season, blending beachside elegance with playful Y2K inspiration, and leaving everyone ready for the warmth and style of summer days ahead.
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