Victoria’s Secret has officially welcomed a stylish new leader to its team: Adam Selman. As reported by Vogue, the beloved New York-based designer has been named the brand’s new Executive Creative Director. Known for his bold and playful fashion sensibility, Selman will now shape the overall design direction and visual identity of the iconic lingerie company.
While this position marks a new chapter with Victoria’s Secret, Selman is no stranger to the world of intimate apparel. He previously served as Chief Design Officer for Savage X Fenty, where he held similar creative responsibilities. His experience and distinctive flair are expected to bring a fresh perspective to Victoria’s Secret’s evolving image.
To celebrate the news, Selman took to Instagram, where his post was met with enthusiastic support from notable friends and collaborators. Congratulatory messages and heart emojis came flooding in from fashion industry peers like Gigi Hadid, Brett Alan Nelson, Lucien Pages, Steff Yotka, Micaela Erlanger, Johnny Wujek, Ariel Foxman, and his partner Daniel Roseberry.
With Selman’s appointment, fans and followers alike are eager to see how he will leave his mark on the brand’s next chapter.
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