In a bold response to the LPGA Tour’s controversial dress code regulations, social media influencer and golf personality Grace Charis has introduced her own women’s golf apparel brand, aiming to redefine how female golfers dress on the course.
Charis’s new brand, Dialed Golf, emerges as a direct challenge to the LPGA’s 2017 dress code changes, which banned racerbacks, plunging necklines, leggings, and specific skirt styles. The restrictions sparked considerable backlash in the golf community, with critics—including prominent voices like Paige Spiranac—arguing that such rules were outdated and unfairly targeted women’s self-expression.
In an exclusive interview, Charis explained her motivation for launching Dialed Golf, saying her goal is to empower women in the sport with clothing that is both stylish and functional. The brand offers a range of performance-driven items, including hats, hoodies, and activewear, all designed with a spirit of outdoor adventure. With prices starting at $12, the line is intended to be affordable and accessible for female golfers of all levels.
The LPGA’s enforcement of the dress code—complete with potential fines of up to $1,000 per violation—has been accused by many of contributing to a culture of “sl-t-shaming.” Detractors argue that the focus in women’s golf should be on skill and athleticism rather than policing appearance.
Charis’s entry into the golf apparel space with Dialed Golf represents more than just a business move—it’s a statement against the traditional norms that continue to dominate the sport. By creating a brand that champions individuality and confidence, she hopes to inspire a shift toward greater inclusivity and modernity in women’s golf fashion.
As discussions around gender equity in sports continue to grow, Charis’s Dialed Golf could signal a new chapter for golf attire—one where self-expression and performance go hand-in-hand. Whether her brand can help change long-standing traditions remains to be seen, but her vision is clear: to make golf more inviting and empowering for the next generation of female athletes.
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