Justin Bieber, primarily known for his music career, has been steadily making strides in the fashion world, and his latest endeavor seems to be taking shape with his new fashion brand, SKYLRK. Although he first debuted his clothing line, Drew, in 2020 in collaboration with stylist Ryan Good and designer Gianpiero DâAlessandro, Bieber has recently shifted focus, hinting at his new venture. His recent social media posts have sparked curiosity, with the word “SKYLRK” appearing prominently on his shoes and hats. These clues suggest that Bieber is finally bringing his 2023 SKYLRK trademarks to life, with early glimpses of the brand appearing on Instagram.
On April 1, 2024, Bieber shared a photo on Instagram showing several sweatshirt sleeves in pastel hues, giving fans their first look at the new collection. The following day, he posted another photo featuring additional colorways, with a vision board subtly visible in the background. The caption simply read @skylrk, further confirming the new brand’s identity. Neima Khaila, believed to be collaborating with Bieber on the project, also posted cryptic emojis on his own Instagram: đ„¶đ„¶đ„¶, signaling excitement for the brand’s launch.
Within the next 24 hours, Bieber flooded his Instagram with more posts related to SKYLRK. The posts included images of the brand’s logo stamped on various products in different colors. A subsequent photo featured a sweatshirt with the logo on the back, a selection of sunglasses, and a sleek, sky blue puffed-up phone case, all further teasing the collectionâs aesthetic.
Bieber’s most recent post was a video that seemed to offer a surreal teaser for the brand. In the clip, an AI-created version of Bieber is seen riding a bike to a house while Eddie Benjamin’s “MANIAC” plays in the background. He arrives at the house and walks towards the pool, where a teddy bear floats with the word “Drew” on it. After a moment of reflection, the video shows Bieber starting a fire in the house and walking away as an AI version of Hailey Bieber awaits him. The two share a kiss, push a baby in a stroller, and walk toward a building with a roof emblazoned with the SKYLRK logo.
Looking back at Bieber’s previous posts, it’s clear that the SKYLRK brand has been in the works for a while. On March 31, 2024, Bieber posted a photo with Finn Rush-Taylor, a footwear designer, captioning it, âDamn me and this fool Finn cookinnnnnggggg âFinn and Justin trainer team,â and tagging @skylrk and @finn.rushtaylor.
Rush-Taylor’s Instagram reveals that he has been working on the brand with Bieber for months, with posts dating back to March 14, 2024, featuring the SKYLRK logo. A month later, he shared a carousel of photos showcasing the logo, Bieber inspecting shoes, and a “2021 goals” screenshot that included “âŠWork with Justin Bieber” on the list. Khaila also posted about the brand on the same day, suggesting that the three are working closely together on this project.
Although there are no products available for purchase just yet, fans can stay updated by signing up for notifications on the SKYLRK website. The launch of SKYLRK is sure to be a highly anticipated moment for Bieberâs fans, who are eagerly awaiting the next chapter of his fashion journey.
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