Justin Bieber is diving into a new creative venture, but this time, it’s not music that’s taking the spotlight.
The “Deserve You” singer has recently teased his new clothing brand, ‘Skylrk,’ sharing two posts on Instagram that highlight pieces from the collection. For some time, Bieber has hinted at the brand’s launch, and the Instagram account for ‘Skylrk’ is now included in his bio, further fueling fans’ excitement.
In his posts, Bieber revealed clothing items such as hoodies and beanies, featuring vibrant color schemes of pink, beige, blue, green, and purple. One post showed sleeves with the brand’s logo at the end, while the other displayed an array of colorful sleeves and beanies. While it remains unclear whether Bieber has worn these items in public, the colors are reminiscent of hues he’s sported in the past.
The posts quickly attracted attention from Beliebers, who flooded the comments with praise and anticipation for the brand’s official launch. “The colors choices are just perfect!” one fan wrote, while another commented, “new brand who dis.” Others shared their excitement, with one fan expressing, “I can’t wait to see all about Skylrk! The colors are so beautiful. You did a great job!” A fourth fan said, “I wanna check out some new music, but I’m also super excited to see what you’ve been working on at @skylrk. I know this means a lot to you, and I’m already loving the colors!”
This isn’t Justin’s first foray into the fashion world. Back in 2019, he launched ‘Drew House’ in partnership with his former road manager and creative director, Ryan Good. The brand gained significant popularity, experiencing a remarkable 200% growth in annual revenue since its inception, according to Vogue Business.
However, it appears Bieber and Good have since parted ways. The singer recently removed Drew House from his Instagram bio, and he has not been seen wearing any Drew House items since the 2024 NHL All-Star Game, where players sported blue and red Drew House jerseys. Additionally, Bieber unfollowed Ryan Good on Instagram, signaling the end of their business relationship. Ryan, who has been a close part of Bieber’s life since the early days of his career and even served as the best man at Bieber’s wedding in 2018, is no longer linked to the brand.
As Justin moves forward with Skylrk, fans are eager to see what direction the pop star will take his new fashion venture.
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