Chanel Scales, a renowned fashion designer from Charlotte, has teamed up with global retailer SHEIN to launch a collaboration that empowers women through fashion. Her brand, Shingo, emphasizes the importance of confidence and self-assurance in the way women carry themselves.
“Shingo is in Swahili and it’s about being confident. It is about walking with your head held high,” explained Scales.
With 15 years of experience, Scales has worked with several high-profile brands, including Vince Camuto and Michael Kors. Her recent collaboration with SHEIN is a significant milestone in her career. “I prayed on it, I manifested it, I acted like I was already a part of the program, and sure enough, I got an email saying that they wanted me to be a part of the project,” she recalled.
However, her journey to success has not been without challenges. As a Black woman in the fashion industry, Scales has often had to prove herself, despite her extensive experience and impressive portfolio. “I feel like as a Black woman, I have to constantly prove myself even though I have the experience. I have the garments. I have people saying that they’ve shot with me. It can be very challenging,” Scales shared.
Now, as part of SHEIN’s designer collaboration initiative, Scales has released four collections and is currently working on her fifth. Her designs aim to make women not only look good but also feel good.
“So I feel like that was just my purpose at that moment was to be able to give women an opportunity to be confident in their own shoes and the garments that they wear,” Scales said.
For Scales, empowering women through confidence is at the heart of her mission. She believes that true empowerment comes from within. “Even when you wear clothes, if you don’t feel good on the inside, that’s going to show. So I definitely think that I do empower women. That is my ultimate goal, that I do empower other women,” she added.
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