AVIDLOVE has entered into an official partnership with SeekHer Foundation, a non-profit advocacy initiative under WellSeek, a social impact collective focused on advancing women’s mental health and well-being in both workplaces and communities. This collaboration extends beyond financial contributions, emphasizing AVIDLOVE’s commitment to empowerment through emotional well-being, self-worth, and belonging.
As part of the initiative, AVIDLOVE will donate 1% of its Official Store sales to SeekHer from March 8 to May 31, directly supporting programs designed to help women build resilience and prioritize their well-being. By integrating fashion with purpose, the initiative encourages women to embrace their inner strength, reinforcing the idea that confidence extends beyond appearance to how individuals feel, think, and navigate the world with self-assurance. To further promote participation, AVIDLOVE is offering a 30% discount with the code SEEKHER, allowing customers to contribute to the cause while prioritizing their self-care.
In addition to financial support, AVIDLOVE is fostering a movement centered on shared empowerment. Through the #AvidloveEmpowerHer campaign, customers and supporters are invited to share personal stories of confidence, resilience, and self-love. By amplifying these voices, AVIDLOVE aims to cultivate a space where women feel seen, heard, and uplifted.
The collaboration with SeekHer Foundation aligns with AVIDLOVE’s broader dedication to social responsibility and women’s well-being. By allocating a portion of sales to mental health advocacy, the brand integrates meaningful social impact into its business practices. This initiative acknowledges that empowerment extends beyond fashion to addressing challenges that affect women’s confidence and emotional well-being.
This partnership highlights a growing shift in the fashion industry, where brands are increasingly expected to stand for more than just their products. While AVIDLOVE has consistently promoted confidence through intimate apparel, this collaboration reflects a deeper commitment—recognizing that empowerment is not just about clothing but also about mental and emotional support.
Through this initiative, AVIDLOVE reinforces its mission as one that champions strength, resilience, and the collective empowerment of women.
The brand has previously demonstrated its commitment to social impact, notably during the Los Angeles wildfires in February, when it provided clothing to individuals who lost their homes and belongings. This gesture underscored AVIDLOVE’s belief that fashion is not solely about appearance but also about dignity, comfort, and care.
On February 23, AVIDLOVE showcased its “Speak in Tongues of Desire” collection at the Milan runway show, pushing boundaries in sensuality and self-expression. This collection emphasized that confidence is rooted in embracing one’s authentic self and challenging outdated notions of femininity.
At the Paris runway show on March 3, AVIDLOVE presented the “Angels in the Bedroom” collection, celebrating femininity in its many forms. More than just a fashion showcase, this event was a declaration that beauty and empowerment are deeply personal.
At its core, AVIDLOVE’s mission has always extended beyond fashion, focusing on inner and outer beauty. The partnership with SeekHer serves as a reminder that true confidence begins with self-care, not just in outward presentation but also in nurturing mental and emotional well-being.
By supporting SeekHer and encouraging a broader dialogue on empowerment, AVIDLOVE is not merely making a statement—it is leading a movement. A movement where beauty is defined by how individuals feel, heal, and grow, rather than by appearances alone.
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